We infuse African flair and modern luxury with style

A marketplace of ethnic-inspired products, services, and community; that integrates colorful culture with high-street urbanity. A space that strives to ignite rediscovery of self and stylish empowerment through an array of exclusive, authentic, and high-quality products.

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Who We are

Our story

Inspired by the ethnic diversity and richness of the world's birthplace - Africa. A continent of golden soil, multi-cultural ethnicity, and eccentricity. A community that encourages individualism, empowerment, authenticity, and raises the question: How can we cultivate this inspiration within our lives?

The simple answer, through Upendo. Upendo means to Love in Swahili. A powerful term that encapsulates the essence of empowerment through a deep and true sense of self love.
Learn more about upendo